Background & industry experience
Ed is a UX Lead & Product designer with 15+ years experience, with a proven track record working with end clients such as Harrods and gov.uk, as well innovative SMEs and disruptive tech startups.
He specialises in taking challenging and complex requirements, and creating rich intuitive experiences across multi-touchpoint web platforms, mobile apps, and interactive experiences.
Ed is a designer at heart, and firmly believes in the power of design to build loyalty, delight users, and create competitive advantage. Ed sees Design as more than just pixels—it’s a problem solving process that can be used to solve a whole class of challenges, from improving services, to inventing whole new revenue streams.
There have been high points during Ed’s 15 years experience working in UX and product design. Here is a selected of some of the significant moments.
When we had an urgent requirement for a UX project, Ed was able to accomodate our requests, put together an organised project plan, and delivered a fantastic new interface in a short space of time. Incorporating a highly interactive, dynamic breadcrumb style navigation. He worked closely with us, and integrated easily into the development team, and made himself available whenever we had any questions regarding the project and demonstrated excellent reasoning behind his decision making
Ed has consistently produced work of the highest standard, working across a variety of desktop and mobile apps within our tech product suite, as well as several startup projects with our partners. Ed did a particularly great job in taking a functional Alpha desktop product and working alongside our development team, created a simple yet powerful consumer mobile app experience. Thank you Ed! Looking forward to future projects with you
Ed’s a brilliant designer with the rare ability to make the complex simple and then seamlessly integrate his work into existing designs. I’d work with him again in a heartbeat.
Core values and principles
To stand out in a crowded marketplace, you have to care to an exceptional level. There are no shortcuts to quality.
Ensuring there is enough time built in for research, understanding the landscape, gathering user feedback and developing a technical roadmap, is critical for the success of a product.
Whilst the highest quality work is something we always strive for, we try and hold that tension alongside the ‘minimum viable product’ (MVP) methodology.
When working with our clients, we try and guide them with regards to grouping together similar and related functions to help plan the right functional releases in the right order for the specific use cases.
It goes without saying that everyone wants a product that users actually love using. Listening to real people, hearing the struggles they have and the problems they need to overcome is vital to the success of a product.
Diving deeper to understand who your users are, their needs and goals, we can then use our expertise and knowledge to innovate and design solutions to solve these problems and deliver a best in class experience.
It’s really important to take a step back and spend a little time upfront planning the user journeys, structure, database design etc as this all forms the very foundations of the product.
Through a series of exercises, we start by identifying the core functionality and moments that matter in the user journey. This enables us to design the right flow through the product. These foundational elements are critical to identify early on in your product design phase, as they form the basis of everything else which comes later.