Innovation

Impact driven innovation

Helping mission focused companies innovate new digital products that meet outcomes and deliver change

Impactful front end UX/UI design for startups, scale-ups or corporate innovation programmes that use MR/AI/VR/AR technologies

What we do

Product design innovation

Taking the most ambitious innovation challenges we bring together research, design and technology to co-create user experiences deliver impact and improve people's lives

Launch digital products

Create an innovative digital product, platform or application from the ground up

Innovate special projects

Delight customers and deliver lasting impact with a statement innovation project

Deliver social impact

Tackle a social problem and deliver meaningful change using service design thinking

Our approach

Typical Innovation workflow

Defining success

Value proposition design

User Journey mapping

UX concept Ideation

UX/UI Design

Rapid prototyping

Usability testing

Refine UX/UI Design

Handoff to development

User engagement plan

Success stories

Featured innovation work

Featured product and service design innovation projects we’ve delivered

Delighting customers with AR Mirror experience

Interactive ‘Magic Mirror’ experience enabling customers to virtually try on makeup using Augmented Reality

View case study

Full Clarity conducted extensive interviews, user research and onsite visits to the store, to ensure accurate and comprehensive user journeys

Carli Glines Product Manager, Harrods

Our workflow

UX design sprints

Once the initial concepts have been validated, we tend to work in an Agile way to run a series of 10-15 day sprints to round out the UX/UI product designs based on the user stories defined.

Each sprint starts with a planning stage, where we align with stakeholders and ensure we have a deep understanding of the requirements.

After planning, we move into ideation. We explore different solutions based on best practices, research and our own experience, before scoring the ideas against the requirements.

Once a key idea has been taken forward, we refine the idea by seeking feedback from stakeholders, developers and users. The goal is to have a solid foundation for the stages that follow.

With our firm foundations, we move into design; creating something which is based on best practices and is consistent with the rest of the application and brand.

Once our design is ready, we share it once again with users and stakeholders to ensure it meets the brief. If needed, we iterate to resolve any issues.

Finally, we handoff to developers, ensuring they have the assets needed to put the designs into production.

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Ways we can help

For greenfield innovation, startup or scale-ups projects, we use UX design sprints to rapidly ideate, design, test and refine your proposition to get you to market quickly.