Our ways of working
![](https://fullclarity.sirv.com/media/2023/08/Full-Clarity-Ways-of-Working.jpg?w=1280&h=721&scale.option=fill&cw=1280&ch=721&cx=center&cy=center)
Our process
How we work
1 Research and Define
Uncover insights to inform your strategic direction, focusing on feasibility, viability and desirability
![Personas and Customer Journey Map](https://fullclarity.sirv.com/media/2023/08/Harrods-Personas-Customer-Journey-Map.jpg)
Capabilities include
- Stakeholder interviews
- User research
- UX & Accessibility audits
- Journey mapping
- User flows
- Service mapping
2 Design and Validate
Design and build a prototype, iterating around stakeholder and user feedback
![](https://fullclarity.sirv.com/media/2023/06/Iris-Design-system-scaled.jpg)
Capabilities include
- Concept ideation
- UX/UI design
- Rapid prototyping
- Product design system
- User testing
- Legal and data compliance
3 Deliver and Optimise
Take your product to market, and fine-tune to ensure high levels of user engagement
![](https://fullclarity.sirv.com/media/2023/08/User-testing.jpg)
Capabilities include
- UI component library
- Roadmap definition
- Building capability
- User engagement
- Data analytics
- Usability testing