Our knowledge hub
Learn about what's happening in the world of innovation today.
![Information architecture design in UX: complete guide [2025]](https://fullclarity.sirv.com/media/2025/01/IA.png)
Software modernisation strategy: Why your platform feels ‘outdated’
Discover how to modernise legacy software with a phased approach. Learn strategies, real-world examples, and our best practice guidance.
Heuristic evaluation in ux: a practical approach to usability audits
Learn how heuristic evaluations improve UX by identifying usability issues, streamlining design, and enhancing user satisfaction.
Service design vs customer experience: is there a difference?
Understand the differences between CX and Service Design, and learn when to apply each for smooth customer journeys and operational efficiency.
Prototyping in ux: techniques for prototype design
Explore essential strategies, tools, and expert tips for effective UX prototyping to elevate user experience and streamline design.
Service blueprinting vs journey mapping in UX
Learn the key differences between journey maps and service blueprints in UX design, and learn how each tool improves user experience.
Tree testing in UX: Complete guide
Read our deep dive on tree testing in UX. Learn about how to effectively set up and carry out tree tests for your design projects.
Showreel
We’ve made a few short videos that demonstrate some of the user-centred web platforms, mobile apps and interactive (3D/AR/VR) experiences we’ve been proud to work on.
Book a virtual coffee
Speak directly with our founders Ed and Jon about how we can help you on your Innovation or Transformation project.
