Competitor analysis

Releasing a product without conducting sufficient competitor research can lead to avoidable issues. Without this exercise, teams often discover too late that essential features are missing or that the product lacks a clear unique selling point which its competitors do not. Competitor analysis provides an alternative path by offering valuable market intelligence on what really works in the market, what frustrates users, and how other businesses position themselves.

Looking at products or services with similar target audiences gives a clear picture of customer expectations and industry standards. It also provides a benchmark for your own product, so you can see how it measures up against existing solutions. Carrying out competitive analysis before design begins allows you to reduce risk, identify gaps, and gain a more strategic advantage.

There are a range of benefits to conducting competitive analysis as part of the UX design process:

Understanding the competitive landscape

By analysing your competitors’ products or services and conducting thorough market research, you gain strategic insight into what already exists in the market. This helps identify opportunities to create a stronger user experience.

Identifying user pain points

By studying reviews, customer feedback, and user behaviour, you can uncover recurring frustrations that your competitors are not solving effectively.

Learning from successes and failures

Analysing competing products allows you to adopt proven practices while avoiding known pitfalls.

Defining your unique selling points

Reviewing how others position themselves highlights where you can differentiate, ensuring your own value proposition stands out.

Competitor analysis begins with identifying both direct competitors, who offer similar products or services, and indirect competitors, who address the same user needs in different ways. From there, the scope of the market analysis is tailored to what matters most to the project, whether that is features, usability, design approach, pricing models, or messaging.

At Full Clarity, our approach involves more than simply reviewing public information. We interact with competitor products directly to evaluate usability, identify pain points, and assess the overall customer journey. We also examine supporting factors such as branding, marketing strategies, and customer communication, which contribute to the overall user experience.

Customer reviews and feedback are a valuable part of this process. They help highlight recurring frustrations and reveal the features or behaviours that users value most. By combining this with our own expert evaluation, we provide a rounded view of where your competitors succeed and where they fall short.

Once the data is gathered, we highlight strengths and weaknesses across the competitive set. This competitive intelligence provides clear direction on which areas to focus on during the design process, ensuring that your product avoids common mistakes and maximises opportunities.

The findings from our competitor analysis services are synthesised into a clear, actionable report. This document provides an overview of your competitors, their positioning, and their strengths and weaknesses, alongside specific recommendations tailored to your product or service.

Working with Full Clarity means you not only receive a detailed review of the competitive landscape but also guidance on how to use that information effectively. We ensure that our market research insights flow directly into the design process and product strategy, giving your team a clearer path forward. By positioning your product against competitors and identifying unmet user needs, we help you move with confidence and reduce the risk of wasted effort.

Competitor analysis services are not only about helping you to look outwards. It is about strengthening your own product by understanding where it sits in the market and what users genuinely expect. This makes it a crucial part of any UX or service design process, particularly when planning new features or entering a competitive sector.

• A clear understanding of the competitive landscape and positioning
• Identification of user pain points and unmet needs across the market
• Insights into best practices and avoidable pitfalls from competitors
• Defined opportunities for differentiation and unique value propositions
• Recommendations that feed directly into design and product strategy
• A practical report that informs decision-making and reduces risk