Following an extensive development process of nearly 50,000 hours, Planet V offers a one-of-a-kind advertising solution, granting advertisers and agencies full control over planning, purchasing, and campaign reporting across ITV’s VOD service, the ITV Hub. Planet V is designed as a comprehensive self-service platform, empowering clients to optimise and monitor their campaigns in real-time, around the clock, every day of the year. Leveraging the immense audience of ITV Hub, which boasts 32 million users, Planet V introduces new addressable audience products and data-driven features. These innovations are built upon ITV’s valuable first-party data and carefully selected premium data partners.
Ed founded Full Clarity with Jon Hewines in 2018, after a number of successful joint freelance projects working together on large bespoke applications.
In Jon, Ed had finally found a user-centred developer who cared as much about the end user experience as he did. So together they formed Full Clarity, blending together the relentless pursuit of optimal user experience and product design, with robust development.