Following an extensive development process of nearly 50,000 hours, Planet V offers a one-of-a-kind advertising solution, granting advertisers and agencies full control over planning, purchasing, and campaign reporting across ITV’s VOD service, the ITV Hub. Planet V is designed as a comprehensive self-service platform, empowering clients to optimise and monitor their campaigns in real-time, around the clock, every day of the year. Leveraging the immense audience of ITV Hub, which boasts 32 million users, Planet V introduces new addressable audience products and data-driven features. These innovations are built upon ITV’s valuable first-party data and carefully selected premium data partners.