The Magic Mirror concepts gained immense popularity among customers and received high praise from both the specialist beauty industry and retail press. The innovative mirrors utilised advanced digital mapping technology to analyse facial features, allowing customers to virtually test various products like lipsticks, foundations, and blushers without the need to physically apply them to their skin. Each mirror has been meticulously crafted using cutting-edge vanishing mirror technology, setting this project apart as a one-of-a-kind venture in the United Kingdom.
Ed founded Full Clarity with Jon Hewines in 2018, after a number of successful joint freelance projects working together on large bespoke applications.
In Jon, Ed had finally found a user-centred developer who cared as much about the end user experience as he did. So together they formed Full Clarity, blending together the relentless pursuit of optimal user experience and product design, with robust development.