The demand for beauty products has reached unprecedented levels. In the past decade, Annalise Fard, Harrods beauty director, has dedicated her efforts to curating bespoke elements that guarantee an unforgettable experience for each customer. While embossing and engraving on iconic beauty products will undoubtedly be popular, the real attraction lies in the Magic mirrors. These mirrors, empowered by AI technology, enable virtual makeup application. “You can try out 10 different looks in just 2 minutes,” explains Fard, “and then easily share them with your own audience, creating captivating content within seconds.”
Ed founded Full Clarity with Jon Hewines in 2018, after a number of successful joint freelance projects working together on large bespoke applications.
In Jon, Ed had finally found a user-centred developer who cared as much about the end user experience as he did. So together they formed Full Clarity, blending together the relentless pursuit of optimal user experience and product design, with robust development.