Planet V is a project that demonstrates the full values of Full Clarity, combining creative thinking, design excellence and back-end development to radically change the face of online advertising. In looking to redefine the advertising buying experience for the 21st Century, ITV worked in partnership with Full Clarity to produce a game-changing UI/UX interface that makes buying advertising as easy as online shopping
Planet V - Revolutionising modern TV advertising
Great coverage by VideoWeek on the evolution of Planet V, a programmatic advertising platform for the agencies and advertisers of ITV. The team at Full Clarity excelled in their work by engaging key stakeholders and working closely with a team of skilled developers to create a revolutionary platform.