Feed It Back utilises the assessment criteria of hospitality venues to gather valuable data that reveals how customers perceive their businesses. Through its comprehensive dashboard, the company offers detailed insights into brand performance across various locations and regions. The dashboard sheds light on customer preferences and identifies areas for improvement, helping management enhance customer satisfaction, encourage repeat visits, and generate positive word-of-mouth recommendations. By leveraging this data-driven approach, Feed It Back empowers businesses to deliver exceptional customer experiences and cultivate lasting customer loyalty.