Generate ideas and test your proof of concept

An iterative process where a variety of potential concepts are generated, then assessed and tested against feasibility, viability, and desirability.

Competitor analysis

To establish your product as the best on the market, you need to identify what other businesses do to succeed, as well as what their weaknesses are. Learning how to differentiate your product will give you a competitive advantage and enhance user experience.

This can be done by carrying out both feature and execution analysis to compare how your competitors implement features compared to your own product.

Ideation workshop

Once the core challenges of the project have been identified, possible solutions can be explored through an ideation workshop. At this stage, we encourage thinking outside the box and brainstorm a wide range of ideas.

These workshops should be collaborative and creative sessions with cross-functional team members to generate and explore innovative ideas. The team should be aligned and focus on solutions that address specific design challenges.

UX/UI concept design

UX/UI concept design is conducted to create visual representations and layouts of a product or interface. Setting the direction of the design and creating a solid foundation is crucial to establish before moving onto detailed design, to save both time and money.

The concept phase is an iterative process which may involve many refinements based on feedback and testing. At this stage we focus on the user experience and functionality, rather than visually appealing designs or branding at this stage.

Rapid prototyping

Rapid prototyping involves quickly creating and testing prototypes of a product or service to gather feedback and validate design ideas. The main objective is to iteratively refine the design based on user feedback, to ensure it meets user requirements and expectations.

This exercise plays an important role in the early detection of design flaws or technical challenges. When issues are resolved at this stage it can significantly reduce the risk of costly changes during later development stages.

Technical feasibility

A proposed product should be assessed as to whether it can be successfully implemented from a technical standpoint. This involves evaluating whether the required technology, infrastructure, resources, and expertise are available to develop and deploy the project effectively.

We seek to understand any technical characteristics that would inform the designs, before a product goes into development to allow time for adjustments to the scope or exploration of alternative solutions, without disrupting the progress timeline.

Stakeholder validation

Continual stakeholder validation through feedback and approval is fundamental to a project’s success. Concerns or constraints can be addressed proactively, across a range of teams to ensure the design aligns with different departmental goals.

Incorporating stakeholder validation can ensure the final design meets not only user needs but also aligns with the broader business goals and objectives.

Legal and data compliance

Legal and data compliance should be carried out to protect user privacy, maintain trust, avoid legal repercussions, and demonstrate ethical and responsible business practices.

We understand best practice and can advise with GDPR compliance to ensure you have the right policies in place, as well as the technical mechanisms to ensure you are respecting your user’s rights.

User testing

We validate design decisions through user testing to assess the product against a rigorous set of criteria. This fundamental phase involves observation and gathering of feedback from users who interact with the product to evaluate its usability, functionality and user experience.

User testing can reveal how users interact with the product in ways that designers may not have anticipated. If conducted frequently, design flaws can be identified before significant resources are invested in development, leading to cost savings and time taken to redesign.