UX/UI audit

While a UX/UI audit can be completed on any existing platform, we typically carry them out on transformation projects, where an existing product or service that’s outdated or underperforming. Without a clear picture of what’s going wrong, it can be difficult for teams to make meaningful progress on uncovering the causes of the underperformance. A UX audit, however, provides that clarity, helping to identify the specific issues that are holding the product back.

Discovering, understanding, and acting on these insights lead to better usability, higher engagement, improved accessibility, and stronger user satisfaction. They also help designers create more effective, user-friendly experiences that support both business and user goals.

A UX audit can reveal:

• Usability issues: confusing navigation, unclear instructions, or complex user interfaces that make it hard for users to complete tasks.
• Inconsistent UX: differences in the experience across pages or sections, disrupting a smooth user journey.
• Accessibility barriers: features or layouts that exclude users with disabilities, or fail to meet accessibility standards.
• Information architecture challenges: poor organisation of content that makes it harder for users to find what they need.
• Brand inconsistency: design elements that don’t align with your brand identity or break established guidelines.
• Competitive gaps: areas where your product falls behind competitors and could improve.
• Outdated design practices: legacy approaches or tools that create friction and reduce effectiveness.

Alongside our own expertise, we draw on trusted standards and design systems to ensure our audits are thorough and reliable. These include the Government Digital Service (GDS), Google’s Material Design, service design principles, and the Laws of UX.

There are seven pillars to our audit framework. These form a structured approach for assessing your product or service in depth. Each pillar is reviewed individually and scored:

• Consistency
• Simplicity
• Clarity
• Usability
• Navigation
• States
• Branding

Each pillar includes subcategories such as decision fatigue, contrast, and dead ends that we evaluate before assigning an overall score. We present the results in a spider and radar chart, which gives a visual summary of strengths and weaknesses. This makes it easier to spot where improvements are most needed, and ensures design efforts are focused on the right areas.

Once the audit is complete, we create a findings report. This outlines both strengths and weaknesses, and includes actionable recommendations. These insights help lay the foundation for a purpose-driven design process, aligned with user needs and business priorities.

UX audits give clarity on where a product stands and where it can improve. By resolving the right issues, you can reduce user frustration, improve performance, and build better digital experiences.